Business Profits Complete Article
Harvard Business School Recognizes the Growth and Value of Marketing Outsourcing
By Patrick M. Byers
In March of 2005, Harvard Business School professors Gail J. McGovern and John Quelch documented the growing marketing outsourcing trend in an article entitled Outsourcing Marketing in the Harvard Business Review.
In the article, the authors note that the trend is picking up steam: 53 percent of marketing executives have reported plans to outsource most of their marketing activities in a recent poll. Benefits of outsourcing marketing include cost savings, improved quality and the addition of "left-brain" analytical skills, among others.
Though there is a fee to download this article from Harvard Business Online (it's worth the $6 charge), an interview with professor Gail J. McGovern entitled Should You Outsource Your Marketing is available for free at Harvard Business School's Working Knowledge web site.
Read the Outsource Marketing news article regarding this article
Patrick Byers is President %2B CEO of Outsource Marketing, the marketing outsourcing pioneer that offers companies a marketing department if they don't have one, more strategic and creative horsepower if they do. For a free white paper about marketing outsourcing, visit: www.outsourcemarketing.com.
Article Courtesy of :
Steve Pohlit
Author: The 10 Minute MBA
Steve Pohlit has more than 20 years experience successfully running companies large and small. Steve now develops and implements processes that will deliver improved business performance for the long term. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course "Blogging for Profits" at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I'd mention that.
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